Company Profile

Vraag & Aanbod is a trade journal providing inter-business sales of industrial supplies and services for over one-hundred years. A subsidiary of Wolters Kluwer, Vraag & Aanbod, located at vraagenaanbod.nl, enjoys a high degree of recognition as the leading materials sales publication in Holland. Wolters Kluwer is a multi-domestic publishing company with over 16,000 employees active in 26 countries and net sales for 1998 topping 2.8 billion US dollars. Their core activities are: legal and tax publishing, business publishing, medical/scientific publishing, and educational publishing.

The Challenge

To take advantage of market leadership and brand recognition of their Holland based business to business products and service catalog. To transition print advertisements and marketing strategies to the Internet. To utilize third-party microsite development tools giving industry advertisers website development within Vraag & Aanbod's brand trade journal. To maintain store, and provide access to weekly newspaper columns and editorials in searchable electronic form.

Outlook's Solution

Taking advantage of Outlook's previous experience of managing dynamic websites, data feeds, and database integration, we constructed a sophisticated e-commerce foundation for Vraag & Aanbod. Utilizing Netscape’s Livewire Server Side JavaScript suite, supported by an Oracle Enterprise 7.3 relational database, the site design follows a template-driven model serving dynamically populated HTML web pages to the user.